At aQuatell we strive to offer our customers the best possible value in water purification products. In many cases the best value is in a name brand product. Although the prices may be slightly higher with name brand, this is made up for by product quality. In some other cases we believe that generic products offer a better value to you the customer. Often these products are of similar or identical quality and are often half the cost of the name brand equivalent. We group our generic products under the banner of "aQuatell Best Value Brands".